Marketing and Business Development

Services Overview

We offer a comprehensive selection of online marketing services.
Our specialty is Search Engine Optimization, however we know that when you're interested in SEO, what you're really asking for is traffic that converts into sales that improve your bottom line.

Therefore, we work with you to create a search marketing strategy that reinforces your other marketing efforts. We also provide additional services to ensure that your newly discovered traffic converts into sales or leads.

So, though we list several services below, we offer many other skill-sets and services that pertain to a particular client's needs. Contact us for a free consultation to discuss your own unique situation and we'll provide you with a detailed proposal outlining exactly how we can help.

Marketing Administration

Channel Partner Management

Channel partners?

Marketing Strategy and Planning

Planning to market?

Coordination

coordinated?

Lead Generation, Positioning and Branding

There's more than one way to use marketing techniques listed above.  For example: Advertising could be (and most often is) used to maintain a consistent "brand" presence  over time in the prospect's mind so that when the prospect is ready to buy they will automatically consider buying from the brand that is most planted in their head.

Branding can be very powerful, given the right product, service and market but we prefer to focus on direct marketing, which utilizes advertising and other marketing channels for the sole purpose of generating a lead or sale. 

Copywriting

Business Technologies

Search Engine Optimization

Our team of SEO experts helps you improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by your target audience. We utilize a series of on-page optimization methods and off-page strategies to build your site's reputation and earn the search engines' endorsements (and thus rankings).

Social Networking & Branding

The tool for penetrating today's online market does not lie in marketing messaging, banner ads, or press releases. Nowadays you cannot get ahead by spreading buzz. You have to be the buzz.
Our brand managers and social networkers work with you on a complete branding strategy that gets your story told in all the right places, including social networks like MySpace, Squidoo & FaceBook, in the blogosphere and its Bookmarking sites like Digg and Del.icio.us, and in social media outlets YouTube and BlogTalkRadio.

Pay Per Click

Sometimes your website requires immediate traffic and instant profitability. Though many turn to Pay Per Click (PPC) for this, few realize its potential and profits. Our PPC experts will work with you to create a campaign optimized for your best keywords at the lowest price, and work with your team to develop targeted landing pages. And unlike most firms that simply "manage" your campaign over time, we continually optimize it to increase your return on investment and to consistently drive traffic to your website that results in loyal customers.

Website Conversion Optimization

Our conversion experts are trained by the premiere student of Dr. Taguchi himself, in the art and science of Multivariate Taguchi Testing. We will systematically test and analyze the winning version of your website to deliver you increased gains in your conversions. This isn't an overnight fix. But, with our testing methodology, we can increase your your conversion rates by as much as 300%.

Copywriting & Collateral Development

We'd rather call it "conversation" than copy, because that's what we write. We create web conversation that invites interaction and elicits trust. We craft ad conversation and collateral that exclaims to your audience that you value them for who they are and not just for what they can do for your company. Our articles inform and empower.
You see, we understand that high-level marketing messages don't do very well. We inspire your audience to take ownership of their experience with your company, engendering their trust and backing their interest with information and quantifiable benefits.
So, regardless the type of copy you require, we will deliver conversation that gets results.

Design Services

Whether you need your website designed or re-designed, or if you need collateral, logos, letterhead, or other design elements, our designers will tirelessly work with you until it's exactly right. We have designers who specialize in online graphics and website design, as well as brand identity experts who specialize in print media graphics and overall brand design.

Programming

Inevitably, great online marketing requires innovative and dynamic coding to make it possible. In the case that you do not have in-house programming staff, our programmers can handle your back-end needs so that coding issues won't interfere with winning marketing strategies.