Marketing and Business Development

Copywriting is one of the most critical elements to your business success.

High response marketing and sales collateral can deliver exponential growth rates.

Ineffective copy that fails to stimulate your prospects to take action will cripple your business.

There are many ways to improve your response rates.  I've developed some software tools to automate the process as much as possible.

ScribeJuice^TM is an ever-growing suite of tools to help you increase conversion rates.

The core elements of ScribeJuice are listed below.  There are also a number of other solutions that make ScribeJuice a truly robust  suite and those are shown further down the page.

ScribeJuice Webmaster: Create sales pages or full blown websites as you would with Dreamweaver or Microsoft FrontPage.  ScribeJuice Webmaster is a robust html editor giving you full control over font formatting, hyperlinks, anchors, tables, borders, form elements and more.

Power Words Generator^TM: The 'engine' used to drive the original Power Words Generator has been redesigned and built into ScribeJuice^TM.  Just create your marketing or sales copy and use the Power Words engine to juice up your copy with the touch of a button.

ScribeJuice Imagery ^beta: One of the most powerful ways to create compelling copy is to make it as vivid as possible so readers can truly experience it at a high level rather than just reading the words.  Imagery is a higher-level technique than using power words and ScribeJuice^TM makes it push-button simple to master both skill-levels!  ScribeJuice^TM will zero in on the message you're trying to convey and help transform it into a vivid, mental picture rather than a long string of words and paragraphs.

Power Copy Analytics: ScribeJuice will study your copy the way a master would and show you what's going to work and what's going to fill your copy with so many holes your sales process will leak leads and profits like a strainer.

The analytics capabilities are constantly growing and currently scrutinize your copy looking for the following:

• Hype

• Action

• Customer Emphasis

• Weak Language

• Complexity

• Efficiency

• Readability

• Persuasive Quality

You'll get an easy to understand graphical snapshot of your copy's strength and with a click you'll quickly access all the elements that are holding you back so you can fix them.

Research: The first step in creating effective copy is to do your research.  The more you know about the market and product the better.  ScribeJuice^TM makes it easy for you to research your market, product and better ways to write your copy.  Highlight or enter a word or phrase and with a mouse-click you can find:

• Articles

• Rhymes

• Definitions

• Synonyms

• Famous Quotes

• Similes

• You name it!

PDF Creator: ScribeJuice^TM also has a built in pdf creator you can use to share your work, create ebooks, etc...  This plugin was originally intended to be sold as an upgrade but for now... it's included with your copy of ScribeJuice^TM.

Transition Alerts: Transition alerts are ideal for moving your prospects through your copy at-your-pace!

People don't want to read every word of your copy. They skim.  The downside is they could be missing very important information.

Transitional phrases help stop skimming at critical information in your copy and then guide your prospect through your copy so they don't miss anything important. 

Scribejuice Scryptor^TM:  If you're going to sell on the web you must have your "bag of tricks" like the heavy hitters use to boost lead and sales conversions. 

ScribeJuice Scryptor^TM is a unique program that makes it easy for you to pull stealth tricks out of your own bag to rev up your sales page.  It's pre-loaded with some of the more popular advanced scripts and you can easily port more into Scryptor^TM as they become available.

Ultimate Sales Formula^TM: This additional software is easily worth more than your low investment in ScribeJuice^TM.  You'll be taken by the hand and led through the same process Michel Fortin uses to create Multi-Million Dollar sales copy!  Your sales letters will be saved for later review and editing and you can insert the resulting copy directly into a tested, proven sales letter template of your choice.

ScribeJuice Interactive^TM: Skyrocket your conversions by presenting exactly what your prospect wants to know - exactly when they need to know it.  ScribeJuice Interactive^TM lets you custom-tailor your sales letter for each visitor so you can craft the message specifically for them.  You'll never have to worry about the long copy/short copy debate again because your copy will always be 'just right'!

ScribeJuice Interactive^TM for WordPress:

Create high-octane, result demanding blogs with the ScribeJuice Interactive^TM plugin for WordPress. 

ScribeJuice SwipeManager^TM: Why struggle to create effective sales copy from scratch when you can "steal" it from masters who've already done it?

Every accomplished master copywriter keeps a "swipe file" to help them write better copy, faster. Online, it can include more than just text. There are colors, layouts, styles, images, and even javascripts you can study and model.

SwipeManager makes it easy for you to swipe proven sales letters so you can rip them apart and use the best parts to guide you in your own sales copy.

You can also "tag" different elements of those salesletters to easily find what you need. For example, need a good guarantee? Simply search the SwipeManager for world-class guarantees!

You can even swipe entire web pages (HTML), stylesheets (CSS), javascripts and images, and easily store them on your computer to study what makes those sales letters convert so well.

(Use your swipe file as a guide. Don't copy! If you do, make sure the website and images are copyright-free. Always ask for permission, just in case. Use the swipe manager to inspire you, not break the law!)